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Flying the Banner for Your Company: Sparking Interest in Your Business Message at Events and Exhibitions.

Turnkey, Websites, Affiliate, Website, Moneymaking Site

Turnkey, Websites, Affiliate, Website, Moneymaking Site
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Historically banners and standards have been used to signify belonging to a particular group and to represent loyalty and unity in the face of the adversary. You can liken the market place today – whatever niche of it you are in – to a battle ground. Instead of the sword, us marketers (or is that marketeers?) use the telephone, the mail shot, the banner or exhibition stand.

Banner stands at an exhibition work much in the same way as a poster does on a billboard or in a public place. If it is well designed and positioned it will catch the fleeting attention of a passer by, and if you’re lucky, they will remember it. Not unlike the Terminator (c.1984) a person will process whatever information they gleaned from it. Hopefully this will work out to your business advantage.

The humble poster has to make an impression fast as the observer will only view it for a second or two as they run for their train or drive past in their car. At an exhibition or marketing event, the banner stand is already well placed in terms of relevance, target market and viewing time on account of the context of its use.

Visitors to your event will almost certainly give more time than a poster to the banner’s message and be able to see it from quite some distance – provided it is well designed and positioned. In other words, banners and posters work on much the same principle. A well executed banner design will draw people to your stall.

A colourful, interesting banner, succinct in purpose will have the power to spread your company’s message and provide cost effective advertising. Graphics as opposed to text will almost certainly be the initial ‘pull factor’ for your audience. It is important in the designing of the banner to use images and colours which will spark the interest and curiousity of visitors. Find a way of incorporating the text so they both exist in an aesthetically pleasing harmony upon the banner. Not plastering it with text is key. Save the in-depth information for your website and brochures.

Banner display stands
attract attention; well-designed banner stands attract even more

Joan Mitchell is a retired marketing executive and now works asĀ  a freelance consultant based in Northampton.

Turnkey, Websites, Affiliate, Website, Moneymaking Site
Turnkey, Websites, Affiliate, Website, Moneymaking Site
Turnkey, Websites, Affiliate, Website, Moneymaking Site
Turnkey, Websites, Affiliate, Website, Moneymaking Site
Turnkey, Websites, Affiliate, Website, Moneymaking Site

Turnkey, Websites, Affiliate, Website, Moneymaking Site

Turnkey, Websites, Affiliate, Website, Moneymaking Site

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