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An increasing number of carton equipment manufacturers are finding that today’s changing market environment and increasingly fierce competition have made finding new buyers and expanding sales channels crucial to their development. Many exhibitors have already declared SinoCorrugated exhibitions an important platform for equipment sales. Through the exhibition, they not only maintain excellent communications with existing customers, they can also explore fresh opportunities among the large volume of new customers. 

Following an in-depth consultation with exhibitors, the organizers of SinoCorrugated 2011 – Reed Exhibitions – found that due to increased competition in the domestic corrugated market, a growing number of carton equipment manufacturers are now eyeing international markets like Southeast Asia, the Middle East, South America and CIS markets. These markets have all seen a rapidly developing regional corrugated trade and have become fertile ground for the corrugated industry.

Thanks to Reed Exhibitions’ extensive global network of sales offices and partner organizations in 65 countries, an energetic promotion campaign for SinoCorrugated 2011 has been launched from offices in India, Germany, Italy, Austria, Japan and the United States. Each Reed office is actively engaged in seeking opportunities to cooperate with the local corrugated industry’s mainstream media and trade associations. The success of these efforts will render SinoCorrugated 2011 a more authoritative, comprehensive and international show than ever before. 

International corrugated carton industry professionals have said that production costs are increasing due to rising labor costs. This being the case, many companies are opting to renew or upgrade equipment to reduce labor costs. This is undoubtedly a positive move for corrugated equipment manufacturers. Therefore the organizers of SinoCorrugated 2011 will seize on the opportunity to help exhibitors actively and effectively promote their new products and technologies, increase their core competitiveness and create fresh business opportunities.

To help exhibitors better develop the global corrugated business and come face-to-face with a higher number of quality buyers, the organizers have comprehensively upgraded their buyer database. This exercise means that outdated information has been deleted. Visitors have also been divided into three categories – regular trade visitors, VIPs and Diamond Club Members. These new classifications are made according to company size and annual production value. This level of detail will help the organizers invite a greater number of high quality buyers and tailor bespoke solutions specific to each category. 

The organizers are also looking to expand the visitor database by collecting the details of international visitors and searching for potential buyers to help exhibitors connect with the right decision makers. This will allow exhibitors to accurately establish the level of purchasing intent and conclude transactions. As more exhibitors turn their attention to international markets, the organizers will place more emphasis on expanding the database of overseas agents and buyers. This move will help companies better establish global distribution networks. 

Reed Exhibitions has strictly adhered to its ”customer first” philosophy in every aspect of its planning of SinoCorrugated 2011. As the organizer of the show, Reed is committed to providing worthwhile business opportunities for exhibitors. Reed’s aim is to help them penetrate overseas corrugated markets and reach more international buyers.

SinoCorrugated has already enjoyed a successful run over the last decade and its brand is now widely recognized and respected across the corrugated industry. As a mark of the esteem in which SinoCorrugated is held globally, many foreign professional media are active in promoting the show. Reed is leveraging the extensive resources of the media to inform more international corrugated carton companies about China’s corrugated market and the exhibitors who will be at SinoCorrugated 2011. These actions are further enhancing the show’s brand recognition and international influence.

SinoCorrugated 2011 will be held at the Shanghai New International Expo Center from April 6 to April 9. Reed Exhibitions will continue to innovate, place its customers before all else and respond to feedback from exhibitors. Reed is also committed to using advanced management models and integrating global resources to improve the value offered by the exhibition. These measures will ensure that exhibitors display full ranges of products and technologies, in order to effectively shape their corporate brand image. Customers to SinoCorrugated 2011 will have access to more business opportunities, contacts and transactions than ever before. It will truly be the best platform on which to carry out face-to-face negotiations with global buyers.

For more information, please visit: www.sino-corrugated.com

For press information, please contact:
Sinsia Xing 
Reed Exhibitions Shanghai Branch
Tel: +86 21 5153 5207
Fax:+86 21 5153 5234
Email: sinsia.xing@reedexpo.com.cn

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