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Using Newsletters to Drive Sales For Your Mobile Detail Business

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Regular communication with your customers helps build loyalty, drive sales and create referrals. In this article we talk specifically about how the Mobile Detailer can use an email newsletter as a powerful tool for generating business from existing customers and potential clients.

The first step in setting up your newsletter is to be diligent about collecting customer contact information. When you set appointments be sure to ask the person for their email address either at the appointment or the conclusion of the detail. Be sure to let them know that you will send discounts as well as information they can use. You will not be cluttering their inbox with spam.

Once you have a list of contacts you will need a email marketing tool to send your newsletter on a regular basis. ConstantContact.com is one of the more popular email marketing platforms. It is easy to use and allows you to import your own existing email list. Additionally there are functions available that allow you to easily integrate a signup form with your website.

ConstantContact.com in its original form is a broadcast message service which creates one time communications that you write and deliver.

There is another option called an autoresponder. This is a tool that allows you to market to your customers on their own individual time lines. An autoresponder will send a series of preset messages at preset times according to when the user subscribes. For instance you can write 5 emails to be delivered every two days after the user subscribes. They will receive the 1st email immediately. Email 2 in 2 days and Email 3 in 3 days. Meanwhile your other new subscribers will all start with Email 1 on their individual timelines.

One of the questions that readers often has is: What should my car detailing newsletter be about?

Here is a list of 5 popular newsletter topics to get you started:
1. A satisfied customer’s testimonial
2. A special offer to newsletter subscribers only
3. The announcement of a new referral program
4. Public relations announcements such as your companies involvement in a charity fundraiser
5. Common mechanical tune-ups and how to do them yourself

Constant communication of value is the key to succeeding with your customer newsletter. Be sure to keep it brief, valuable and include a message that they will connect positively with your business.

Copyright © 2009 Peter Ferrigan WiperPro.com
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Peter Ferrigan has written many articles for mobile detailers on how to find sales in uncommon areas. There was clearly a need for an add-on product that would boost profits and make money on bad weather days. The most untapped profit potential for mobile detailers – windshield wipers. Realizing a great need and lack of supply, Peter co-founded The Wiper Pro with another industry veteran. Wiper Pro established an exclusive relationship with a major windshield wiper supplier to provide wipers to the mobile car care industry. Wiper Pro now supplies top quality wiper blades to successful car care professionals nationwide. Additional marketing resources and additional information is available at http://www.wiperpro.com

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